Family life itself has changed dramatically thanks to the more than 31 million Millennial parents. It’s critical for marketers and advertisers to understand what matters to modern parents and to accurately reflect this in their messages and campaigns, according to the Engine Group's Cassandra.
"Moms and dads today aren’t blindly following the model of parenting that previous generations set forth; instead they are taking their own unique approaches to raising their children, establishing the family dynamics that work for them," says Melanie Shreffler, senior insights director, Cassandra.
"Both moms and dads realize there’s no such thing as a “perfect parent,” and they’re trusting their gut and figuring out what works best for them, rather than relying on products and brands for aid."...
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