Tuesday, August 2, 2016

'Pets Are Family' Prompts Industry's Growth

The bond between consumers and their pets continues to be a key catalyst for growth in the pet food industry, according to market research firm Packaged Facts in the report "Pet Food in the U.S., 12th Edition."

Most pet owners characterize their pets as family members and do not hesitate to spend money on their pets, both to ensure their health and well-being and to pamper them. In Packaged Facts’ National Pet Owner Survey, 79% of dog owners and 77% of cat owners consider their dogs or cats to be part of the family. This is true especially when it comes to older pets....

Read the entire article courtesy of Marketing Daily:

Blog Archive