Wednesday, August 31, 2016

Stores Try New Ways To Woo Flu Business

Kroger is linking flu shots to a cause-related campaign to fight hunger, and RiteAid is throwing in a digital vaccine overview, as retailers line up to make the same-old, same-old influenza season a little spicier for shoppers.

As ever, of course, while many people intend to get the annual vaccination, it often comes down to how easy it is to get. A new poll from CVS shows that 34% of people who have ever received a flu shot made the decision based on convenience, and that more would do so if it were easier to get the whole family immunized at the same time. (Two out five people in its survey say it took multiple trips to get the whole gang inoculated.)

Retailers, of course, rely on revenue from shots, with CVS reporting that some 46% of Americans say everyone in their family over six months of age gets an annual shot, and 59% say they either get the vaccine every year, or plan to get one this year....

Read the entire article courtesy of Media Post:

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