The top trends for summer and fall travel in the wellness sector point to a strong season, with a broadening customer base and more options—and therefore, more need for a professional guidance.
This year is all about shorter stays, more men, more physically challenging activities and a younger customer base, say a handful of top travel professionals specializing in wellness who spoke with TMR over the past few days.
Kathy Bernstein of Chicago-based Protravel International, a Travel Leaders Group agency, says she is seeing a trend toward shorter and more focused trips, with a specific goal such as learning to surf or meditate. The current state of information overload from surfing the internet for travel options leaves clients “overwhelmed with the volume of information and choices”—and sees her role as “helping them focus on their major motivation.”
Whether they are looking for spas or the increasing number of hotels that offer wellness options, there is something out there for everyone. But it’s important to make the right match, because “a misstep could have exactly the opposite effect of their intention.”...
Read the entire article courtesy of Travel Market Report: