Grilled hot dogs. Mac ‘n Cheetos. Beefy Frito burritos. Chicken rings. Hot dog-crusted pizza. The revival of old cult favorites like clear soda and chicken fries.
And now – the “Whopperrito.”
Yup, this burger/burrito hybrid goes national today following successful test debuts in Ohio, Pennsylvania and Texas.
What gives? Why are the fast food chains putting so many weird – if not repulsive - food gimmicks on their menus? “It’s about generating traffic,” says Darren Tristano, president of Technomic Inc., a food service research firm.
There’s been a pullback in the industry, you see. A slump. And everyone’s feeling it – from Shake Shack (SHAK) to Starbucks (SBUX) to McDonald’s (MCD).
“Things were going really well at the start of the year when all the economic indicators that would correlate to positive restaurant conditions were in a good place – gas prices were low, confidence was up, housing was settled - and then in April, the switch turned off even though the indicators were still in place.”...
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