Friday, September 2, 2016

Americans Are On Board for River Cruising



While only a small portion of the population has boarded a ship to cruise along rivers in the United States, Europe or Asia, consumer interest in river cruising is growing exponentially. According to a new AAA survey, 14 percent of Americans have enjoyed a river cruise, but approximately four in 10 would consider river cruising for an upcoming vacation. Following this trend, AAA’s river cruise bookings have increased more than 16 percent in just the last year.

Despite the perception that river cruising appeals primarily to older generations, millennials respond more strongly to several key attributes of river cruising than members of Generation X and Baby Boomers. The younger generation is less likely to have taken a river cruise vacation (11 percent), but they are more likely to consider one for an upcoming vacation (42 percent internationally; 45 percent domestically) than either Generation X or Baby Boomers....

Read the entire article courtesy of AAA:

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