Tuesday, September 13, 2016

Cool Fall Promos Tap Tailgating, Friday Pizza Nights

Although summer offers more opportunities for fun in the sun, fall is hardly a time without celebration.

From tailgating burgers and beer to pizza and movies at home on Friday nights, Americans have plenty of opportunities to kick back, relax and enjoy comforting eats with family and friends as the months cool down and lead into holiday season. In turn, grocers have a tremendous opportunity to lift sales dramatically by offering the right products and activating creative promotions with their supplier partners.

Long known as a popular time for people to get their grill on, summer sees eight in 10 grillers planning to grill outdoors during holidays, new research from Jacksonville, Fla.-based marketing agency Acosta Sales & Marketing reveals. But fall isn’t the time when the urge to grill goes into hibernation: Most of those who grill still plan to do so when the weather starts growing crisper, with seven in 10 grillers expecting to grill in the autumn....

Read the entire article courtesy of Progressive Grocer:

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