“These activities fit well with Americans’ desires for flexible fitness – social, befitting of community and belonging with identifiable improvement in performance.”
The report explores in depth how the trends are driven by millennials who have grown into the largest and most powerful consumer segment accounting for 25 percent of the U.S. population and nearly $200 billion in annual spending.
With steep financial concerns and highly scheduled social lives, millennials are looking for more flexibility in integrating fitness-related activity with social and everyday life. At the same time, millennials are placing an emphasis on experience over goods, which can make them cynical to traditional marketing approaches...
Read the entire article courtesy of SGB Media: