Friday, January 8, 2016

Lower TV Income Homes Have Highest TV, Media Usage

Although new premium digital video platforms are growing, one fact has remained the same about TV consumption: The less money one earns, the more TV will be watched.

Nielsen’s Total Audience Report for the third quarter says “lower income adults have greater television usage across all hours of the day.” Adults in TV households with income under $25,000 watched 211 hours/14 minutes of monthly live TV and DVR/time-shifted TV.


What about the flip side?  Read the entire article here courtesy of MediaPost.com. 

Thursday, January 7, 2016

Trends for 2016: Five Predictions for What WON'T Happen

While digital trends like mobile messaging apps and mobile commerce will continue to heat up in 2016, other things like viewability and ad blocking won’t. Here are eMarketer’s predictions for what will not happen next year. Read the predictions and entire article here courtesy of Emarketer.com.

Wednesday, January 6, 2016

Tuesday, January 5, 2016

Many Marketing, IT Execs Don't Have a Mobile-First Strategy

Marketers understand the appeal of having a mobile-first strategy, not only because of the proliferation of smartphones, but also due to the growing time spent on these devices. And even though nearly half of marketers and IT executives have adopted a mobile-first environment, many still have not.

Read the entire article here courtesy of Emarketer.com.















- See more at: http://www.emarketer.com/Article/Many-Marketing-Execs-Dont-Have-Mobile-First-Strategy/1013332?ecid=NL1001#sthash.F85kBRqk.dpuf

Monday, January 4, 2016

Americans Cutting the Cable TV Cord at Increasing Pace



By 2018, one in five US households will not subscribe to cable or satellite TV.
A growing percentage of American households are cutting the cable TV cord each year, according to eMarketer’s first forecast for the pay TV market. In 2015, 4.9 million US households will unsubscribe from traditional pay TV services, a jump of 10.9% over last year. And that growth will accelerate in the coming years, with the number of incremental cord-cutting households jumping another 12.5% in 2016. In fact, by the end of next year, the number of US households subscribing to cable and satellite will drop below 100 million.

Read the entire article here courtesy of Emarketer.com.

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