Friday, January 15, 2016

When Does Brand Loyalty Begin?

Packaged Facts projects sales for the $25-billion kids’ food and beverage market will grow to a value of almost $30 billion by 2018, driven by continued economic recovery, strong new-product development and increased demand for health and wellness products suitable for growing kids.

Children under the age of nine are a particularly influential demographic for food and beverage marketers, according to a new Packaged Facts report. They establish lifelong dietary habits during this period, and brand loyalty begins.

Today’s kids are more marketing savvy and nutritionally conscious than any previous generation.  

Read the entire article here courtesy of CSPNet.com. 

Thursday, January 14, 2016

Where Millennials Go for Financial Advice

Scarred by the Great Recession and laden with student debt, few millennials are in the mood, or in a position, to seek out a traditional financial adviser. But they need financial advice just the same.

Hence the arrival of new and unconventional approaches that try to help 20- and 30-somethings start saving and investing. These range from largely free or inexpensive services offered by financial-services providers—including those the hipsters have tended to shun—to podcasts and blog posts hosted and written by financially savvy young people working hard to win over a generation of skeptics.

Twentysomethings are “still going somewhere for the information,” says Stefanie O’Connell, 29, whose blog posts about personal finance from her perspective as a young actress getting by in New York led her to a book-publishing deal earlier this year. Ms. O’Connell has blogged for Northwestern Mutual, Barclaycard and hosted a “Millennials & Money Trivia Night” for Capital One.

SO where are they going and what kind of advice are they seeking?  Read the entire article here courtesy of The Wall Street Journal to find out.  

Wednesday, January 13, 2016

More Single Female Baby Boomers Buying New Homes

Being single isn't stopping female baby boomers from investing in their dream homes, as witnessed in 50 Del Webb communities across the country. Since 2012, Del Webb buyer profiles indicate the percentage of single female homebuyers has steadily increased, now representing one-in-five Del Webb buyers.

"The single female baby boomer demographic has emerged as a growing source of demand in the new homebuyer market. This is a group of women that is confident, financially savvy and ready to make long-term financial commitments," says Lindsay Motley, regional vice president of sales for PulteGroup, Inc., the parent company of Del Webb. "With single female boomers now numbering approximately 25 million, this growing population represents a tremendous opportunity for our Del Webb communities."

Motley adds that the growing trend of single female homebuyers is likely to continue, as reflected in the recent Del Webb Baby Boomer Survey, which revealed that 28 percent of single female baby boomers anticipate they will have a change in their housing needs within the next five years. While more than half (60 percent) of those plan to make the move to smaller housing accommodations, they aren't willing to give up on dream home features. The Del Webb Baby Boomer survey was an online study of 1,020 single female U.S. adults ages 50-68, conducted by Harris Poll on behalf of Del Webb in December 2014.

"Boomers may be downsizing, but they have worked hard over their careers and don't want to compromise on high-end features, such as granite countertops, upgraded appliances, sunrooms and luxurious baths," says Motley.

What's next for single homebuyers? Find out here courtesy of PRnewswire.com.


Tuesday, January 12, 2016

The cars with the fewest and cheapest repairs

Which brands of cars go to the repair shop the least often and have the lowest repair costs? Hyundai tops this year's rankings for the best combined score, as compiled by auto repair site CarMD.

See the rest of the list here courtesy of CBSnews.com.

Monday, January 11, 2016

APPLES TO APPLES: RADIO REACHES THE MOST AMERICANS EACH WEEK




Radio has been touting its high weekly penetration forever, but it often gets compared to monthly figures from digital and TV. 

Nielsen’s inaugural Comparable Metrics Report leveled the playing field and showed that radio has the highest weekly reach across all age groups, as more than 90% of all adults listen each week.

Results from the study showed that adults still spend the most time with TV, with radio coming in second place across almost all groups followed by smartphones, PCs, TV-connected devices and then tablets.


Not only does the comparable metrics report look at how many people tune in but also how often they tune in. Radio and TV usage amounts to more than five days each week. And, while some media have seen decreases in usage, radio has posted the most consistent minutes of usage across all ages.
So who tunes in the most? Read the entire article here courtesy of Nielsen.com.

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