Friday, January 22, 2016

Social Media Still Riddled With Security Issues

We’re now over a decade into the social media age, but a significant proportion of social media users are still leaving themselves open to hacks, stalking and impersonation through basic errors and negligence, according to a new survey from IDC and Kaspersky Lab. The survey polled around 18,000 people around the world about their social media habits.

Read about the habits and use of social media in the complete article here courtesy of Media Post.

Thursday, January 21, 2016

NYC Payphones Are Being Replaced By Free WiFi Kiosks

Since payphones are no longer viable, New York City is placing free WiFi kiosks where they are now.

A part of the LinkNYC project, which is run by the city and CityBridge, a tech consortium that includes Qualcomm, CIVIQ Smartscapes and Intersection, a Google/Alphabet subsidiary, are facilitating the move.

The stations will offer super fast WiFi  at a range of up to 400 feet, built-in tablet computers, a 911 button, free phone calls within the U.S., and USB charging stations for tablets and smartphones.

Read the details in the full article here courtesy of Media Post.  

Wednesday, January 20, 2016

10 fresh restaurant marketing ideas for 2016

When you own or manage a restaurant, you likely wear multiple hats. Your primary concern is ensuring your customers enjoy a high quality meal and leave to share their experience with their family and friends. You manage your employees, prepare the food, keep the books, handle supply, and interact with customers. When each day is over, the last thing you have time to do is develop and actively maintain an effective marketing strategy. Perhaps your social media presence has been nonexistent, or your once loyal customers are not returning as often as you would like.

This may sound like a lot to balance, and it is, but today there are marketing techniques that won't break the bank and will help you save time. 


Use these restaurant marketing ideas to take your business to the next level in 2016.

Tuesday, January 19, 2016

Marketers Expect Their Businesses to Be More Mobile in Two Years

Almost two-thirds of businesses are currently less than 20% mobile, according to a Q4 2015 survey. In the next two years, however, execs expect a larger percentage of their organization to be mobile. Read more at emarketer.com

Monday, January 18, 2016

7 Things to Avoid When Doing Experiential Marketing

When you think of effective marketing, what do you come up with? Social media? Email marketing? Direct mail out? More often than not, if brands want to make a lasting impression, they think of public stunts, also called brand activation or experiential marketing.

When executed well, a public stunt can put your brand at the top of the market, however, when executed poorly, it generally has the opposite effect. Unfortunately for brands that end up in the latter category, the negative effects last much longer than the positive effects of a great stunt.


Click here are 7 things to avoid when you are including a public stunt in your marketing strategy.

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