Friday, January 29, 2016

More College Admissions Officers Checking Social Media

As more employers are turning to social media to vet job candidates, colleges and universities are doing the same for prospective students, according to Kaplan, which recently conducted a survey of around 400 college admissions officers around the country.

The proportion of college admissions officers who check the social media profiles of applicants has quadrupled over the last decade, from 10% in 2008 to 40% today, Kaplan found. But they’re not just looking for negative factors that might disqualify an applicant: 42% of admissions officers said applicants actually invited them to look at the profile to demonstrate a special talent, for example in music, art, writing, or modeling, and 37% said the things they’ve found have positively impacted an application.

Read the entire article here courtesy of Media Post. 

Thursday, January 28, 2016

How 'Crash the Super Bowl' Changed Advertising

Doritos
In early 2006, Andrew Robinson pitched a radical idea to the Doritos marketing team in a conference room at Frito-Lay's headquarters in Plano, Texas: What if the brand held a contest to give consumers -- not professional ad agencies -- a crack at creating a Super Bowl ad?

The idea felt risky, new and different, recalled Mr. Robinson, who championed the concept while at The Marketing Arm, an Omnicom-owned agency that at the time was mostly handling sports marketing for Frito-Lay. But for some people in the room, outsourcing the biggest marketing move of the year to a bunch of amateurs was a bit too much to swallow, even for a brand that was looking for a bold idea to lure younger male consumers.


What is next for Doritos?  Read the entire article here courtesy of Ad Age. 

Wednesday, January 27, 2016

One Third Of Employers Have Rejected Candidates Based On Social Media, Search

Over a decade into the social media age, you might expect most people would now understand that if you put something incriminating on the Internet it lives forever, and may well destroy your life. But the message seems to be taking some time to sink in, as employers continue to disqualify candidates based on the dumb things they post on social media, according to a recent survey conducted by the Society for Human Resource Management.

Read the entire article here courtesy of MediaPost.

Tuesday, January 26, 2016

Super Bowl Revs In 2016 Could Top $400 Million


This year’s Super Bowl could top $400 million, with nearly 50 minutes of total TV advertising.

With commercials priced at almost the $5 million mark for a 30-second commercial, the big sport event on CBS on February 7 could hit more new record levels for advertising revenue, according to media buyers.

Read the entire article here courtesy of MediaPost.

Monday, January 25, 2016

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