Friday, February 26, 2016

Radio Reaches Key Voters In Super Tuesday States

Radio will have a strong impact on undecided primary voters as we move into the heart of primary season, per a Nielsen Audio study commissioned by the Katz Radio Group.

“The Local Vote 2016” study analyzed media consumption trends in the Super Tuesday states of Colorado, Texas and Virginia. (Colorado and Virginia are considered key swing states in this year's presidential election.)

Approximately one-third of all registered voters in those three states can still be swayed by political messaging, notes the study. These voters comprise the so-called “Opportunity Vote.”

Read the entire article here courtesy of Media Post.

Thursday, February 25, 2016

Twitter Tweets Become Less Real-Time

Despite a growing user backlash, Twitter is moving away from arranging tweets in chronological order.
Marking a fundamental strategic shift, the social giant will now give users the option of seeing more relevant tweets placed more prominently in their timelines. 

Rather than impose the change on users, Twitter is requiring that they actually turn on the new feature themselves. Even after the feature has been initiated, users only need to “pull-to-refresh” to see new, chronologically-ordered Tweets at the top of their timelines.

Rationally, the change makes sense, according to analysts.  Read the entire article here courtesy of Media Post.

Wednesday, February 24, 2016

Why People Choose to Shop—or Not to Shop—on Their Phones

Mobile shopping isn't going anywhere this year.

More than 60 percent of omnichannel shoppers said they plan to start making purchases using mobile devices or will do so even more in the upcoming year, according to a new study released today by Facebook. (Already, 45 percent of all shopping includes some form of mobile interaction including doing research, comparing prices or making purchases. Among millennials, that number jumps to 57 percent.)

Facebook IQ commissioned GfK to study 2,400 adults who had used mobile phones, tablets, desktops or laptops to research or buy items online in the past three months. Purchasing categories included clothing, consumer electronics, home appliances, home goods and beauty.

The study also looked at why those shopping on mobile devices chose to use them. Fifty-six percent said it was because they already happened to be on a device, while 55 percent pointed to the convenience it afforded. 

But the study also shows there are obstacles when it comes to mobile shopping.  Read about those obstacles and the complete article here courtesy of Ad Week.

Tuesday, February 23, 2016

CONSUMERS' FAVORITE CHAINS 2016

Who is winning with consumers and what they’re doing right.

Diners are more fickle than ever. With steep competition in today’s market, getting customers in the door—and keeping them coming back—means understanding what they value and delivering on those needs. Our third annual ranking of consumers’ favorite chains, compiled with exclusive data from market researcher Technomic (owned by Restaurant Business’ parent company, Winsight) reveals which brands are doing it right. Sales figures don’t necessarily translate to fondness in consumers’ minds, which is why you won’t see McDonald’s, Subway or Starbucks on the list. When it comes to capturing guests’ hearts, smaller and regional players may hold the secret. “Consumers are rewarding chains hitting on today’s big trends. Operations prioritizing health, food quality and overall convenience are earning the highest marks,” says Darren Tristano, president of Technomic.

So who's tops and where do your favorites rank?  Read the entire article here courtesy of restaurantbusinessonline.com.

Monday, February 22, 2016

Learning Your ABZs

They are the teenagers with acne, the high-school jock, the freshman college nerd, the 21-year-old graduating magna cum laude.

They are the first demographic to have never lived a day without the Internet.

They are the United States’ most ethnically diverse generation and are growing up with conversations about global warming, wage fairness, transgender rights and health care for all. Their preferred forms of communication are instant messaging, Snapchat, Instagram, Wink and Nimbuzz.

Most of them still live at home, with little income of their own, and are at the crossroads between post-pubescence and adulthood. But by 2020, they will make up 40% of consumers and already possess $44 billion in spending capacity.

They are Generation Z.

Read the entire article here courtesy of CSPNet.com.