Friday, March 18, 2016

Web Users Spend 109 Minutes Per Day On Social Media

Last year the average adult Web user spent 109 minutes per day using social media including Facebook, Twitter, and Instagram, along with social messaging and chat apps, according to a new survey from GlobalWebIndex, which polled its panel of around 50,000 Web users around the world about their online behaviors.

The 2015 figure marks the continuation of a trend over the last few years...

Read the entire article here courtesy of Media Post.

Thursday, March 17, 2016

How Many Affluent Millennials Are There?

Recently the Millennial generation has been the focus of many marketing pundits' articles and columns. No matter the slight variations defining the ages this generation encompasses (we define them as consumers born between 1981 and 2000), there are many out there, about 86 million in total, including those of high-school age. When marketers start to focus, though, on adults 18 or older, the number falls to about 73 million Millennials. The following exhibit segments that entire generation by four typical age segments many marketers use.

Read the entire article here courtesy of Media Post.

Wednesday, March 16, 2016

Here Is the No. 1 Thing Americans Plan to Do With Their Tax Refund

Using a Google Consumer Survey, asked 5,000 respondents, "What do you plan on doing with your tax refund?" The response breakdown is as follows:

I do not receive a tax refund — 30%
Pay off debt (loans, credit cards, etc.) — 27%
Put in savings — 25%
Put toward a vacation — 9%
Make a major purchase (car, home, etc.) — 5%
Splurge on a purchase (TV, shoes, etc.) — 4%

There are some interesting additional findings and you can read them in the entire article here courtesy of PRNewswire.

Tuesday, March 15, 2016

Is WhatsApp The New 'Email Killer'?

WhatsApp, a Facebook-owned mobile messaging service, launched a new document-sharing feature on Wednesday.

Android and iOS users can now upload and share PDF files through the messaging service, which currently boasts over 1 billion monthly global users.

Monday, March 14, 2016


When it comes to content creation and advertising, marketers, programmers and broadcasters often let the business at hand shift to auto-pilot when the weekend rolls around. But according to Nielsen’s most recent State of The Media: Audio Today report, they might want to re-arrange their schedules. That’s because the report highlights just how big the radio audience is that tunes in on Saturday and Sunday all across America.

Read the entire article here courtesy of Nielsen. 

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