Friday, March 25, 2016

Marketers Take Second Look at Over-50 Consumers

Brent Bouchez opened Agency Five0 six years ago in New York as an advertising firm specializing in marketing to baby boomers, on the assumption that companies would need to tune their messages differently as the last of the boomers headed into their 50s. 

Read the entire article here courtesy of The New York Times.

Thursday, March 24, 2016

What Drives Consumers’ Gas-Price Fixation?

Gasoline prices may be relatively low, but consumers still want the best deal.

That’s according to a recent NACS survey, which found that 64% of consumers consider price the biggest factor in deciding where they purchase gasoline. This compares to 20% who believe location is the most important.

Read the entire article here courtesy of

Wednesday, March 23, 2016

Millennials are buying homes, and they’re buying them in the suburbs

Maybe millennials aren’t so different after all.

There’s been widespread fascination with a generation that’s supposedly shunned home ownership and the suburbs in favor of rental apartments in hip and walk able urban neighborhoods. But millennials, also known as Generation Y, have recently made up the largest share of buyers in annual surveys conducted by the National Association of Realtors, and 2016’s findings are no different.

Read the entire article here courtesy of Market Watch.

Tuesday, March 22, 2016

Kids Don't Want Parents To Post Photos Of Them (Without Permission)

All you proud parents out there may want to stop posting photos of your wonderful amazing brilliant children, or at least start asking them if it’s okay to share them first, judging by a new survey conducted by researchers at the University of Washington and University of Michigan.

The researchers polled 249 parent-child pairs about their families’ use of technology, including rules and expectations, and found that one of the most common requests from children ages 10-17 was that parents stop posting photos without their permission.

Read the entire article here courtesy of Media Post.

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