Friday, April 22, 2016

Snapchat Passes Instagram As Most Popular Social Net Among Teens

Teenagers are fickle beasts, as illustrated by the seemingly continual emergence and (at least relative) decline of new social networks and platforms. By now, Facebook is old news for old people, displaced by the photo-sharing site Instagram, which Facebook happens to own. But now, Instagram is facing competition from Snapchat, the new favorite among teens, according to a new survey from Piper Jaffray.

Read the entire article here courtesy of Media Post.

Thursday, April 21, 2016

Forget the Stereotypes: Millennials Are Buying Up Cars, Survey Says

Conventional wisdom suggests that Millennials are all moving to urban centers, buying bikes and giving up their drivers' licenses. But, like so many other popular perceptions, that's not quite on target.

If anything, studies suggest that as Gen-Y ages, members of this tech-savvy generation are heading back to the suburbs, starting families and, yes, even buying cars. Indeed, new research by finds Millennials more likely to buy a car than any other age group over the coming year.

"The notion that Millennials are not interested in buying a car is being turned on its head," said Mike Cetera, Bankrate's personal loans and credit analyst. "This is starting to shift from what we've seen before."

There's little question that Millennials have been less interested in driving than previous generations. Among those aged 20 to 24, only slightly more than three out of four held a driver's license in 2014, according to a survey released by the University of Michigan Transportation Institute in January. Back in 1983, the figure was more than nine out of 10 Boomers of the same age.

Read the entire article here courtesy of NBC News.

Wednesday, April 20, 2016

What customers really think about loyalty programs

Many retailers’ long-held assumptions about consumer loyalty programs are no longer accurate, according to a new study.

Maritz Motivation Solutions surveyed more than 2,000 consumers regarding their feelings about brand loyalty and engagement. The data showed that there are at least five myths when it comes to consumers and loyalty programs. “When evaluating your brand, consumers also are evaluating your loyalty program,” said Barry Kirk, VP Customer Loyalty Strategy for Maritz. 

Kirk detailed the myths in a webinar this past week.  Read the myths and the full article here courtesy of Retailing Today.

Tuesday, April 19, 2016

6 Smart Home Features That Have Caught On – and a Few That Will Soon

While there is a lot of talk about smart homes, few of those high-tech features are actually being incorporated into today's homes. We are not yet living in the land of "The Jetsons."

But homeowners are moving toward some smart home products, including thermostats they can control with smartphones, automated lighting solutions, keyless entry and security and entertainment options.

"Smart home technology is important for some homeowners," says Nino Sitchinava, principal economist for Houzz, a home design website, which has done several surveys on the use of smart home features. "It's not something that all homeowners are unambiguously into."

Read the entire article here courtesy of US News and World Report.

Monday, April 18, 2016

Skip college? It can pay off—big time

Lindsay Levine lasted only a year at a traditional four-year college, despite a strong interest in computer science. "I wanted to do more in practice than theory," she said.

After dropping out, Levine found Fullstack Academy, a coding boot camp based in New York, and completed a three-month program, which cost $13,000 at the time. She was hired as a software developer immediately after finishing and now works at Venmo, a digital payment application, making a six-figure salary.

"I feel really excited about the future, which was something I couldn't say for a long time," the 23-year-old Levine said.

In part because of the rapidly rising costs and the ensuing debt burden, many would-be college students are discovering alternative occupational programs in industries with high-growth potential like software engineering.

Read the entire article here courtesy of CNBC.

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