Friday, July 22, 2016

Americans Spent Gas Savings on Dining, Shopping ... and More Gas

Falling oil prices saved Americans hundreds of dollars at the gas pump in 2015, and a lot of them spent those savings … at the gas station.

Middle-income households saved an average of $477 through the year, thanks to gas prices that fell 28 percent from 2014. The biggest business winners of the gas-price windfall were restaurants and retailers, both of which saw their share of consumers' budgets increase. The data come from a report by the JPMorgan Chase Institute published Thursday.

A big chunk of the gasoline savings — a full $155 — was spent right back at the gas station. Consumers bought more gas, higher-quality gas and snacks....

See the rest of the findings courtesy of CNBC:

Thursday, July 21, 2016

The 'Me Generation' Is Still The Most Valuable Generation

The marketing landscape today bares little similarity to that of the 1970s, yet, through the dawn of digital and proliferation of new channels, one element has remained consistent: the focus on consumers between ages 18 and 49. 

The entire idea that this demographic cohort is the target-customer Holy Grail began with baby boomers. They were a new breed of consumer, born into the boon times after World War II and dubbed the “Me Generation” for their newfound love of all things material. They inspired a revolution in advertising, but at some point, marketers miscalculated. The importance was attributed to age, when it should have been affixed to the group itself....

Read the entire article courtesy of MediaPost: 

Wednesday, July 20, 2016

Amazon, Netflix, YouTube Earn 'Best Perceived Brands' Status

“If you focus on the customers and giving them the things they like and need, you can capture more market share,” Marzilli says. “It's not rocket science -- it's good business.”
Amazon, Netflix and YouTube remain in the top three spots in YouGov BrandIndex’s Top 10 Best Perceived Brands for the first half of 2016. 

YouGov BrandIndex crunched the daily Buzz scores of 1,400 brands it tracks from Jan. 1 through June 30 to determine these scores. Buzz score is determined by asking respondents: “If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?   A score can range from 100 to -100 with a zero score equaling a neutral position....

Read the entire article courtesy of Marketing Daily:

Tuesday, July 19, 2016

Here's How Big-Box Retailers Fought Back Against Prime Day, Amazon's Biggest Sales Day Ever

Last Tuesday's Amazon Prime Day (7/12/16) was the biggest sales day in company history, with some analysts estimating $1 billion worth of goods sold during the 24-hour event.

Amazon heavily promoted the event, and some analysts believe Prime Day is now one of the biggest shopping holidays in the world.

But that doesn't mean big-box retailers just stayed idle, watching Amazon reap all the benefits....

See what some of the largest Amazon competitors did to counter Prime Day last week courtesy of Business Insider:

Monday, July 18, 2016


The nation’s largest retailers, as ranked by STORES Magazine and Kantar Retail, have collectively held their top spots thanks to one common denominator: rethinking merchandise offerings while enhancing their omnichannel efforts. The annual ranking of U.S. retailers by domestic sales is featured in the July issue of STORES and was sponsored by Apex and Olapic.

“Retail’s balance of power resides firmly in the hands of the consumer, and forward-thinking merchants who embrace this ongoing shift are poised to recast the future,” STORES Media Editor Susan Reda said. “Merchants who conduct business in an every-channel-of-engagement-matters environment are the ones who cultivate loyal shoppers. They’re also the ones leading retail’s digital transformation.”...

Read the entire article courtesy of National Retail Federation:

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