Friday, August 5, 2016

Celebrating a Centennial of National Parks: Americans are Flocking to Their Favorite Parks

The most Americans in recent years are heading to national parks in recognition of the U.S. National Park Service’s 100th anniversary on Aug. 25. Visitation to the national parks reached an all-time high in 2015, with more than 307 million visitors, according to the National Park Service, and travelers can expect the parks to remain busy in the year ahead. According to a recent AAA survey, 79 percent of Americans say they are as likely (42 percent) or more likely (37 percent) to visit a national park in the next 12 months, building on the momentum of this year’s centennial celebrations.

“The demand for national parks is off the charts this year, and it’s exciting to see that Americans are poised to take even more national park vacations in the years to come,” said Bryan Shilling, managing director of AAA Travel Products and Services. “In times of global uncertainty, many people are turning to domestic vacations and the wide variety of national parks offer something for every traveler to discover.”...

Read the entire article courtesy of AAA Newsroom:

Thursday, August 4, 2016

Millennial Parents Raise Kids Differently And Marketers Must Address That...

Family life itself has changed dramatically thanks to the more than 31 million Millennial parents. It’s critical for marketers and advertisers to understand what matters to modern parents and to accurately reflect this in their messages and campaigns, according to the Engine Group's Cassandra.  

"Moms and dads today aren’t blindly following the model of parenting that previous generations set forth; instead they are taking their own unique approaches to raising their children, establishing the family dynamics that work for them," says Melanie Shreffler, senior insights director, Cassandra. 

"Both moms and dads realize there’s no such thing as a “perfect parent,” and they’re trusting their gut and figuring out what works best for them, rather than relying on products and brands for aid."...

Read the entire article courtesy of Media Post

Wednesday, August 3, 2016

Credit Cards Gaining Steam (Again)

"Credit-card issuers have been conservative since the economic downturn. The loosening of the standards could be a very good sign for recovery. ... It's also concerning."

Consumers learned a valuable financial lesson in the Great Recession: Many people reeled in their debt, became wary of high-interest loans and returned to spending only the cash they had on hand — until recently.

Now, the number of credit-card accounts in the U.S. is rising quickly. And based on current growth rates, the total number will soon be back to prerecession levels....

Read the entire article courtesy of CNBC:

Tuesday, August 2, 2016

'Pets Are Family' Prompts Industry's Growth

The bond between consumers and their pets continues to be a key catalyst for growth in the pet food industry, according to market research firm Packaged Facts in the report "Pet Food in the U.S., 12th Edition."

Most pet owners characterize their pets as family members and do not hesitate to spend money on their pets, both to ensure their health and well-being and to pamper them. In Packaged Facts’ National Pet Owner Survey, 79% of dog owners and 77% of cat owners consider their dogs or cats to be part of the family. This is true especially when it comes to older pets....

Read the entire article courtesy of Marketing Daily:

Monday, August 1, 2016

Childless Women to Marketers: We Buy Things Too

Even as advertisers are embracing new configurations of families — two dads, say, or grandparents raising grandchildren — there’s one group that feels left out.

Women who are childless. Or as they also call themselves, the child-free. Or even the NotMoms.

According to census figures, more women in the United States are childless than at any other time since the government began keeping track in 1976. Nearly half of women — 47.6 percent — between the ages of 15 and 44 did not have children in 2014, up from 46.5 percent in 2012. And 15.3 percent of women ages 40 to 44 are childless. The numbers are growing internationally as well.

Despite these statistics, “the majority of marketing talks to adult women like they are all moms or want to be mothers,” said Adrianna Bevilaqua, chief creative officer at M Booth, a public relations company.

Melanie Notkin has made a career of catering to women who don’t have children but love them — she is the founder of the website SavvyAuntie; coined the term “professional aunt, no kids,” or PANKs; and is the author of “Otherhood: Modern Women Finding a New Kind of Happiness.” She wonders why companies, always eager to target a potentially lucrative demographic, seem to be ignoring this one.

The childless woman is “left off the table,” Ms. Notkin said. “Advertisers don’t know how to pitch to her.”...

Read the entire article courtesy of The New York Times:

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