Think wealthy folks are averse to using coupons? Think again.
A new study by intelligent media delivery firm Valassis found that coupon use among the affluent is strong despite their six-digit annual incomes.
Consumers collectively saved $3.4 billion by redeeming coupons in 2015, according to NCH data, and affluent shoppers were no exception. Valassis’ research illustrates an opportunity for marketers to reach this group via integrated print and digital promotions.
Among the affluent (household incomes of over $100K) shoppers surveyed, 28% have increased their use of coupons in the past year. Fifty-six percent reported that they enjoy using coupons, and 87% believe that coupons save them a lot of money....
Read the entire article courtesy of Retailing Today: