Thursday, September 15, 2016

How ‘Shoppertainment’ Elevates the In-Store Experience to Drive Traffic and Sales

Online retail sales continue to grow as changing shopper behavior places greater expectations on brick-and-mortar retail. Despite this trend, store-based retailing remains more profitable than direct-to-consumer retailing, largely due to the high cost of free shipping and returns associated with online sales. 

The silver lining for retailers is that many consumers still prefer in-store shopping. In fact, Accenture recently found that 82% of tech-savvy millennials enjoy shopping in physical – not digital – stores. So, bringing shoppers back may be easier – and more fun – than expected.

The Shopping Trip as an Experience
The goal of “shoppertainment,” or experiential retailing, is to draw shoppers into the physical space by offering interactive and engaging activities. Mall operators are seasoned at implementing shoppertainment methods to differentiate their space from other retail offerings – examples include temporary events such as Santa Claus during the holidays and permanent fixtures like carousels.

Today, individual retailers of all sizes are looking for new ways to connect with customers and retain brick-and-mortar sales. What is a great way to do this? Think of the shopping journey as an experience, and make it both unique and memorable....

Read the entire article courtesy of CSA:


More than ever, retail is a highly local game, and retailers of all sizes need to gain deeper understanding of their markets to remain relevant to their customers. 

U.S. consumers are always looking to make the most of their hard-earned dollars, and with an array of choices on where to shop—from grocery stores to supercenters to warehouse clubs—they have no shortage of retailers from which to choose. So how are different retail channels keeping pace with today’s shopper and navigating today’s complex shopping landscape?...

Read the entire article courtesy of Nielsen:

Wednesday, September 14, 2016

The Minivan Is Back, and It’s Kind of Cool!

Mom-jeans are stylish again, Pokémon is ubiquitous, and the minivan is having a major moment. As the old saying goes: Those who fail to learn from the 1990s are doomed to repeat them.

Minivan sales in the U.S. are up 21 percent so far this year, outmatching every class of vehicle except the midsize pickup. And though the bloated kid-carrier has yet to match its heyday, U.S. drivers are on pace to buy more than 600,000 of them this year for the first time in almost a decade. If the current pace holds, more people will purchase these soccer practice-pods than subcompact cars such as the Honda Fit or such entry-level luxury cars as the BMW 3 series.

Its renaissance was hard to see coming. Until recently, the minivan looked as though it were headed for the historical scrap heap, along with the pickup car and the Volkswagen diesel.
The antagonist? An army of SUVs. Minivan sales in the U.S. peaked in 2000 at approximately 1.4 million vehicles. Two years later, Americans bought more than 3 million SUVs for the first time. These vehicles were big, tall, and infinitely cooler. Nowadays there are roughly 100 SUVs to choose from in the U.S.—from a $20,000 version that looks like a swollen sedan to a $100,000 land yacht with a few longhorns-worth of leather stitched inside. Meanwhile, there are six minivans. The ratio isn’t a coincidence: When it comes to style, SUVs are considered the vehicular equivalent of a leather jacket, while minivans are a pair of cargo-shorts....

Read the entire article courtesy of Bloomburg:

Tuesday, September 13, 2016

Cool Fall Promos Tap Tailgating, Friday Pizza Nights

Although summer offers more opportunities for fun in the sun, fall is hardly a time without celebration.

From tailgating burgers and beer to pizza and movies at home on Friday nights, Americans have plenty of opportunities to kick back, relax and enjoy comforting eats with family and friends as the months cool down and lead into holiday season. In turn, grocers have a tremendous opportunity to lift sales dramatically by offering the right products and activating creative promotions with their supplier partners.

Long known as a popular time for people to get their grill on, summer sees eight in 10 grillers planning to grill outdoors during holidays, new research from Jacksonville, Fla.-based marketing agency Acosta Sales & Marketing reveals. But fall isn’t the time when the urge to grill goes into hibernation: Most of those who grill still plan to do so when the weather starts growing crisper, with seven in 10 grillers expecting to grill in the autumn....

Read the entire article courtesy of Progressive Grocer:

Monday, September 12, 2016

Men and Millennials Are Driving Traffic Growth At Outlet Malls

Men and millennials are the main traffic-growth drivers at outlet malls, according to Cowen & Co.’s latest Consumer Tracker Survey, with consumer traffic reaching a two-year high in July.

When 2,506 consumers were asked in July, “Did you shop in an outlet mall over the last 30 days?” 26% said, yes, they had.

“Visitation to the U.S. outlet centers by U.S. consumers among our total survey population is up 400 basis points on a sequential basis since the March 2016 trough and continues to outpace mall traffic,” analysts wrote in the Monday note. A basis point is equal to 0.01%.

“Men continue to show year-over-year gains in outlet visitation year to date through July 2016 across all age groups despite difficult year-ago comparisons,” the note said.

Visits by millennial men 18 to 34 were up 658 basis points in June and 535 basis points in July, reaching a new peak of 44%. Visits by men between 35 and 54 were up 388 basis points in June and 1,087 basis points in July.

“We think the increase in visitation to outlets by men is being driven by athleisure on promotion, especially as Nike, in part, continues to clear North America surplus through its Factory channel,” the Cowen note said....

Read the entire article courtesy of Market Watch:

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